Join us for this highly practical Be Creative workshop that tackles one of the most pressing challenges facing creative businesses right now: how to sell creative expertise when clients believe AI can do the job faster, cheaper, or even better.

This session is designed for creative agencies, designers, photographers, web studios and agency-side marketers working with SMEs who are encountering growing resistance on fees, scope and perceived value. Rather than debating tools or technology, we focus on the real issue: how creativity is framed, sold and understood.

This is not a technical session about AI. It is a commercial and positioning conversation about how creative businesses protect value in a changing market.

Why attend?

• Understand client perception.Explore how SME clients currently view AI, creativity and expertise, and where misunderstandings are costing you work or margin.
• Separate value from execution. Clarify where AI can replace production tasks, and where human judgement, strategy and experience remain irreplaceable.
• Defend fees with confidence. Learn language and framing that protects pricing without sounding defensive, apologetic or outdated.
• Reposition your offer. Shift the conversation away from outputs and towards outcomes, insight and decision-making.

What we’ll cover
The reality check How AI is changing client expectations, budgets and buying behaviour, and what that means for creative businesses.
Where AI helps and where it does not. An honest discussion about which parts of creative work are genuinely being automated, and which are still deeply human.
Selling judgement, not just delivery. How to position thinking, strategy and experience as the core product, not the execution layer.
Language that lands. Practical examples of how to talk about creativity, value and outcomes in a way clients understand and respect.

Interactive workshop element
Attendees will rewrite one of their existing service descriptions during the session, clearly separating strategic value from execution. You will leave with sharper positioning that can be used immediately on your website, proposals or sales conversations.

Why this session matters
This is an emotional and commercial pain point for many creative businesses. Clients questioning value is not about technology alone, it is about confidence, clarity and communication. This workshop is designed to help you regain control of that conversation.

The event will be facilitated by the following Business Junction members:

Ruth Napier is The Marketing Director that your business doesn’t have but needs. As a Fractional Marketing Director, Ruth specialises in helping businesses achieve their goals by aligning their strategy, marketing and business development and ensuring they have the right systems, processes, technology and resources to realise their ambitions. www.rnapierconsulting.co.uk

Martin Booth runs LeBoo Media, a copywriting and communications consultancy. He delivers a wide variety of written content, particularly in thought leadership, and creates materials with impact, eloquence and, above all, authenticity. www.leboomedia.com

Sam Collett's background is all things web - design, strategy, UX and UI. But most of all making things work properly in an efficient way, from a brand rework to a Salesforce integration. www.practically.io

Jon Bains is a marketing and business strategist, founder of ethical Ai consultancy Obsolete.com, brand consultancy What & Why, and recognised leader in delivering successful and award-winning digital experiences and strategy. www.obsolete.com

Non-members: £25+VAT  Members: £15+VAT
Coffee, tea and pastries will be served.

Membership
To enquire about Business Junction membership (£300+VAT annually, payable at £25+VAT per month), please contact admin@businessjunction.co.uk or call 020 3667 6776.