oin fellow small business owners and sales leaders for an honest, participant-led roundtable discussion about the unique challenges of selling from one small business to another. This isn't corporate sales training – it's a candid conversation between peers who understand the real constraints and opportunities of SME-to-SME selling.

Come prepared to share:

• Your toughest challenges: What makes selling to other small businesses different from corporate sales?
• Budget reality checks: How do you navigate conversations when both sides are watching every penny?
• Decision-making delays: Why do small business purchases sometimes take forever despite smaller amounts?
• Relationship strategies: What's worked (and what hasn't) in building trust with fellow small business owners?
• Competing with the big players: How do you win when larger vendors can undercut on price?

Real challenges we'll tackle:

The unique dynamics when your £50,000 deal matters as much to you as their £5 million deal matters to them. Payment terms that reflect cash flow realities rather than corporate procurement cycles. Finding the actual decision maker in a small business where "the owner decides everything" but is impossible to reach. Building credibility when you're both bootstrapping your growth.

Event format:

• Peer-to-peer problem solving: Share your real-world experiences and learn from others facing identical challenges
• Practical strategy exchange: Leave with actionable approaches you can implement immediately
• Safe space discussion: Honest conversation about the struggles and wins of small business sales

This roundtable is for small business owners, sales directors at SMEs, and business development professionals who sell primarily to other small businesses.

Non-members: £25+VAT | Members: £15+VAT

Don't miss this opportunity to participate in a frank and forward-looking discussion about in-housing your marketing activity. Come ready to share your candid perspectives and leave with fresh thinking about navigating what's next.

Coffee, tea and pastries will be served.

Membership:

To enquire about Business Junction membership (£300+VAT annually which can be paid at £25+VAT monthly), please contact admin@businessjunction.co.uk or call 020 3667 6776.