Be Creative – Put Your Prices Up and Keep The Client
Your costs have gone up. Has your pricing kept pace?
Putting your prices up is one thing. Telling a good client is another. How much should you charge? How do you explain the increase? And what do you say when they ask, “Can you do it for half?”
Join Business Junction’s Be Creative for two hours of practical round-table discussion on setting your prices for 2027 and getting clients to see the value.
(This event will follow on after Business Junction’s monthly Champagne networking breakfast event (8-10am) at the same venue. More info here: https://bit.ly/4zVbysD)
We’ll explore why creative businesses undercharge, what a small increase can do for profit, and when to price by scope, usage or outcome instead of hours. We’ll also tackle “AI can do it cheaper”, without making lower prices your answer.
Then we’ll put it into practice with a price-rise surgery. Bring a real quote, price list or piece of work you’re struggling to price. You’ll develop good, better and best options, draft your client message and rehearse the conversation with someone playing the tricky customer.
You’ll leave with:
– A new price and a date to introduce it.
– A client message you’ve drafted and a conversation you’ve practised.
– A practical next step for building price reviews into future contracts.
This event is aimed at agency owners, designers, photographers, copywriters, video and web studios, and marketing consultants – freelance or running a team.
Non-members: £30+VAT | Members: £20+VAT
Don’t miss this opportunity to participate in a frank and forward-looking discussion about pricing.
Coffee, tea and pastries will be served.
Membership: To enquire about Business Junction membership (£300+VAT annually which can be paid at £25+VAT monthly), please contact admin@businessjunction.co.uk or call 020 3667 6776.
-
Liverpool Street station, Shoireditch High Street station
